Meet Our Management Team

Andrew Ang

Andrew Ang hails from the Advertising and Marketing Communications industry where he spent a good fourteen years of his career in the advertising agency business. His role was to manage the various aspects of clients’ advertising needs, from managing ad budgets to providing strategic advertising solutions that support clients’ marketing efforts.

During the dotcom era in the late 1990’s, Andrew joined the management team of an e-commerce startup in the capacity of Director, Marketing Communications. He moved to academia following the “burst of the dotcom bubble.” For about seven years, he served as a Lecturer in a local polytechnic, imparting industry experience and knowledge to his students.

Andrew’s interest in Internet Marketing, coupled with his passion for entrepreneurship led him to pursue new knowledge, experience and qualification in this new frontier. Andrew is currently certified in Advanced SEO from Search Engine Workshops, USA. He is also an Internet marketer with businesses in skincare and other lifestyle products.

Andrew holds a bachelor’s degree in Advertising from University of Oregon, USA. He can be reached at

Paul Pang

Paul Pang is a Marketing Professional with over 30 years of international marketing experience in the Asia Pacific region. He has an MBA in Strategic Marketing from the University of Hull, UK and is a Qualified Google Advertising Professional as well as a certified Advanced Search Engine Marketing Professional.

He is also a Professional Internet Marketer certified by Web CEO. Web CEO confirms that the holder of the certificate is competent to provide expertise, consulting, and services in the following fields of Internet Marketing:

• Search Engine Marketing (Search Engine Optimization and Pay-Per-Click Advertising)
• Social Media Marketing
• Web Analytics
• Bid Management
• Email Marketing
• Affiliate Marketing

He has worked in various industries such as the Electronics, Communications, Education and Information Technology industries and has held strategic executive positions such as Sales & Marketing Director, Regional Business Development Manager, General Manager and Managing Director.

Paul has also worked with several direct marketing companies over the last 6 years and has provided consultancy and training services in the area of direct marketing as well as online marketing.

Some of the companies he has worked for include Microsoft, Lotus Corporation, Digital Equipment Corporation, Computervision, ICL, International Aeradio, Teledyne Inc. and TMC Educational Group.

Paul Pang can be reached at

Jeremy Soh

Jeremy is passionate about Search Engine Marketing (SEM)!
He was a military officer on a scholarship with the Singapore Armed Forces but decided to leave after 10 years of service to pursue a career as a SEM Consultant.
His interest spurred him to experiment and explore different approaches to SEM and he has gained considerable insight to an extensive arsenal of effective techniques to generate relevant visitor traffic and leads for customers.
His speciality is in Search Engine Optimization (SEO) and has helped clients such as established education institutions and SMEs to improve their visibility on the internet. As a result, the leads generated through this method are free and sustainable for the long term.
His approach is to customise an online marketing plan as requirements vary accordingly to different clients.This is achieved by understanding the objectives of the clients and the nature of their business.

He is a certified Google AdWords consultant and is certified in Advanced SEO from Search Engine Workshops USA.

Jeremy holds a Bachelor of Arts from the National University of Singapore. He can be reached at

Ivan Wong CPA

Ivan is an experienced Search Marketing Consultant with over 7 years experience in the industry.

He has delivered Search Marketing consulting and training for leading educational institutions and organizations including Nanyang Business School, Singapore Institute of Marketing, Singapore Polytechnic, SingHealth, Asia Internet Congress, Management Development Institute of Singapore, PrimeTime, Asia Search Engine Academy and WebInTravel.

His specialty is in providing systematic and practical search marketing consulting that helps clients define, execute and refine their search engine marketing programs, develop in-house Search Marketing expertise and generate more visitor traffic, sales and conversions for their products and services online. He also possesses a strong understanding of paid search and social media, and communicating how to integrate natural search into broader media strategies to deliver against clients’ business goals.

He is a certified Google AdWords and Google Analytics consultant, certified in Advanced SEO from Search Engine Workshops USA and a Search Marketing advisor for iAdvisory (an initiative of IESingapore).

Ivan holds a Bachelor of Business in Accounting (CPA) and Bachelor of Computing in Information Systems (Distinction) from Monash University. He can be reached at



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